The Engineering of Invisible Luxury: Beyond the "New Car Smell" Myth

Published on Dec. 3, 2024, 8:29 a.m.

The concept of the "new car smell" is a fascinating psychological anchor. For decades, drivers have chased this elusive scent, …

The Olfactory Cockpit: Engineering Scent & Alertness with Ultrasonic Tech

Published on Dec. 15, 2024, 3:33 p.m.

The modern vehicle cabin is a paradox of engineering. While powertrains have become silent and suspensions impossibly smooth, t…